Positional

Features

• Content Optimization: Refine content with intelligent recommendations, addressing term frequency, related keywords, and sentiment to dominate SERPs.
  
• Content Analytics: Identify bounce points and improve content with granular heat maps and paragraph scoring for superior user experience.
  
• Buyer Journeys: Analyze user flows and optimize content for better engagement and conversion with an easy script install.
  
• Internal Linking: Find missing internal links with in-context prompts across all web pages for better SEO structure.
  
• Keyword Research: Simplify keyword research with monthly search volume, difficulty, and trendline analysis. Save keywords for future clustering.
  
• Keyword Tracking: Monitor keyword performance and compare against competitors with interactive graphs and dashboards.
  
• Keyword Clustering: Group keywords based on SERP data to manage large volumes and generate new keyword ideas.
  
• Competitor Research: Identify keyword gaps and opportunities to strengthen your SEO strategy against competitors.
  
• Social Listening: Monitor brand presence and industry trends with customizable alerts integrated with Slack and email.
  
• Site Audit: Run comprehensive audits to spot SEO issues and maintain optimal site health with automated monthly checks.
  

Use Cases:

• Startups Scaling SEO: Leverage Positional to streamline SEO efforts and boost organic growth efficiently without complex integrations.
  
• Content Strategy Enhancement: Revamp old content and improve new content outlines for better engagement and search ranking.
  
• SEO Teams Looking for Efficiency: Enhance team workflows with Positional's optimization and tracking capabilities for content and SEO.
  
• Beginner SEO Practitioners: Ease into SEO with user-friendly features for keyword research, clustering, and content outlining.
  

Positional offers a comprehensive solution for businesses to enhance their inbound marketing and SEO strategy, driving significant organic traffic with easy-to-use tools.